About

What makes us, us?

We go into a business, find where it slows down, and build a custom system to fix it.

What we do

More customers, less busywork

Every business has spots where work gets stuck. An enquiry waits a day for a reply. A quote needs three people and a week. A lead comes in and nobody calls back. We sit down with you and your team, follow a customer from first message to paid invoice, and mark every step where something waits or gets done twice.

Then we fix the step that costs you the most. That can be an automated workflow, an assistant that answers enquiries day and night, or custom software made for the way you work. We use AI where it helps and plain software where it doesn't.

The system takes the repeat work. Your team keeps every decision and gets time back for customers and for what they do best. More enquiries get answered, and more of them turn into customers.

The mark

Anatomy of who we are

Every part of our logo stands for something we hold to.

The XIt is in our DNA.
DefianceAgainst the status quo.
LoyaltyIt is what we stay loyal to.
IntegrityDoing what is right.
AuthenticityStaying true to ourselves.

Defiant to the default.

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Free audit

Want to tell us your idea?

Tell us what slows your business down. We start with a free audit: we look at how your business runs and tell you what is worth fixing.

What would you like fixed?
Rather talk to us straight away?

Pick a time that suits you. We talk through how your business runs and what is worth fixing first.

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Free guide

Starting Out with AI

Six steps to find where AI helps your business, before you buy anything. With a prompt to try, and our free tools to go with it.